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![PDF] Do Social Media Marketing Activities Increase Brand Equity? - TI Journals | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/aca75ac34dfa639e7fd3dacfe2b961d82d1e52cb/2-Figure1-1.png "PDF] Do Social Media Marketing Activities Increase Brand Equity? - TI Journals | Semantic Scholar")